Mori in Hawaii: Genius Outfitters, Waikiki

Genius Outfitters: A Bohemian, or as Japanese fashion enthusiasts would dare to deem it, "Mori Girl" boutique tucked away in Waikiki.

The three story boutique has a vintage show room on the ground floor, filled with soft skirts, straw boater hats, crocheted scarves, handmade jewelry, shoes, candles, Japanese cosmetics... an enchanted forest of fashion. The shop stocks everything from Japanese brands to Free People.

The second floor is devoted to sales items, as well as a brilliant jewel toned fitting room. The spiral staircase up has tall frosted windows, vibrant blown glass lamps, and dressed up mannequins.

The prices are extremely reasonable, ranging from $6-$60 for most items.

Taking another que from Mori lifestyle, Genius Outfitters also stocks home decor items! My favorite items were cafe curtains made from cream crochet lace. There were also tea steepers with hats, bunny printed tupperware, tin candles and more. It's great for Honolulu fashionistas looking to decorate their dorm rooms and apartments!

The sales floor had tons of cute things! It would be easy to make a super cute coordinate for under $35. My favorite items were these boots, which were only $25!

Currently Genius Outfitters takes donations for Japan's Disaster Relief. If you donate at least $5, you get 5% off your entire purchase.

Next time you're in Waikiki (or on your way to Karaoke, like me), be sure to stop by! Genius Outfitters is a boutique that stands out from all the rest for their style, selection, displays and prices.

Not to mention, the staff are friendly... and have great fashion sense.

346 Lewers St.
Honolulu, HI 96815
TEL : 808-922-2822

10:30am - 10:30pm (Monday - Sunday)


  1. That store looks like a dream!!! I am envious of you!!

  2. I'm so glad you dragged us in there~ every time we passed by I thought it was a pricey boutique but now that I know its affordable I may have a new place to shop :D